‘Care Bears’ Movie in the Works From Josh Greenbaum at Warner Bros.

The Care Bears are set to open their hearts for a new feature project.

Josh Greenbaum is set to direct the movie that is in early development at Warner Bros. A writer has not yet been announced for the film that has also not disclosed plot details.

Producers include Chris Bender and Jake Weiner for Good Fear and Jonathan Goldstein and John Francis Daley for GoldDay. Executive producing are Sean Gorman and Daniel Barnes for Cloudco. Sheila Walcott oversees the feature for the studio.

Care Bears got their start on greeting cards in the early 1980s and landed their own television series later that decade. They have been the focus of such films as 1985’s animated The Care Bears Movie, which features Mickey Rooney among the voice cast.

Greenbaum is known for such features as Barb and Star Go to Vista Del Mar, Strays and the documentary Will & Harper. He is in post-production on The Dink, a pickleball movie starring Ben Stiller and Jake Johnson. Greenbaum is also attached to direct a Spaceballs sequel movie for Amazon MGM Studios.

The Care Bears franchise is owned by Cloudco Entertainment, formerly known as American Greetings Entertainment, which is behind the recent animated series Care Bears: Unlock the Magic.

Greenbaum is represented by UTA, Entertainment 360 and Lichter Grossman. Daley and Goldstein are repped by CAA, Fourth Wall Management and Hansen Jacobson. Bender and Weiner are repped by Mortimer PR and Rick Genow & Allison Binder.

Deadline was first to report on the project.