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When two of the most beloved brands come together, the result is inevitably a viral success — and no two brands are hotter right now than Loewe and On.
A month after On’s cinematic Zone Dreamers campaign starring brand ambassador Zendaya and Loewe’s annual Paula’s Ibiza campaign led by Aespa’s Giselle and actor Jamie Dornan, the partnership between the Swiss footwear company and Spanish luxury fashion house revs back up with a limited-edition capsule for summer 2025.
Available to shop online beginning Wednesday, May 14 and in select stores on Thursday, May 15, the Loewe x On Capsule Collection features the launch of the Cloudventure 2.0 shoe, available in an assortment of seven neutral and vibrant colorways: sand, eggshell, gunmetal, grass green, yellow, pale pink and blue with red accents.
Loewe × On Cloudventure 2
The summer drop also introduces new colors of the Cloudtilt sneaker: electric blue and pale pink. Both pairs come in women’s and men’s sizes, and retail for $550.
new color
Loewe × On Cloudtilt
new color
Loewe × On Cloudtilt
In addition to the sneakers, Loewe x On’s new ready-to-wear and accessory selection highlights engineered technical garments and statement outerwear. Styles include a unisex jacket, women’s and men’s shorts, leggings, a sports bra, unisex tees, baseball caps and socks.
Check out the full collection while supplies last at both on.com and loewe.com. Pieces range from $70 to $950.
Plus, shop what’s left of the fall 2024 Loewe x On release here.
Related: On Shoes Are Up to 50 Percent Off: Here Are the Brand’s Best Sneakers for Running, Walking and Hitting the Gym
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